Driving Customer Engagement with Acquisition and Retention Strategies

Learn how I leveraged CRM and advertising tools like Alpine IQ and Surfside to create a customer acquisition and retention strategy for a dispensary. This case study details how I integrated programmatic advertising, email and SMS campaigns, and loyalty programs to drive customer engagement and revenue growth.

Highlights:

• Implemented a loyalty program with Alpine IQ, boosting customer retention and repeat purchases.

• Designed automated email and SMS sequences for new customers, disengaged customers, and special promotions.

• Achieved 8x return on investment on targeted programmatic advertising using geofencing, retargeting, and lookalike audiences with Surfside.

• Increased email open rates and engagement through clear, concise messaging and targeted segmentation.

• Encouraged positive reviews and improved customer experience through integrated review generation tools.

• Enhanced campaign tracking and reporting with tools like Google Analytics and Alpine IQ dashboards.