About Me

With over eight years of experience in marketing, sales, and business development, I’ve honed my ability to navigate fast-paced environments and deliver results for a wide range of clients. My career has spanned everything from managing multi-channel marketing campaigns to building lasting client relationships, and I’m passionate about helping businesses grow and thrive.

My Background

I earned a Bachelor of Business Administration from Temple University’s Fox School of Business. After graduating, I began working with both B2B and B2C companies optimizing their digital presence and creating strategies for marketing and paid media. Since then, I’ve developed expertise in SEO, paid media, email marketing, and more, all while building strong client partnerships and refining my project management skills.

In my current role as Marketing Director at MOST Consulting Group, I’ve led campaigns with six-figure budgets and managed strategies that have driven over $1 million in revenue for agency clients. I also have experience as an entrepreneur, helping cannabis businesses achieve licensing and regulatory compliance, as well as designing loyalty programs and customer acquisition strategies.

What Sets Me Apart?

My ability to wear multiple hats has been a key factor in my success. I bring a level of versatility and attention to detail that allows me to adapt to a wide range of roles and industries. This adaptability has been invaluable in navigating highly regulated markets and working with a diverse array of businesses, ranging from local service providers, to software companies, to retail stores.

I value open communication and take pride in building strong relationships with clients, vendors, and colleagues. In doing so, I ensure that projects run smoothly and deliver exceptional results. My ability to juggle multiple clients and projects at once has also enabled me to thrive under pressure.

Skills and Expertise

  • Marketing and Paid Media Strategy
  • Business Development and Lead Generation
  • Sales Strategy and Proposal Development
  • Client Relationship Management
  • Customer Acquisition and Retention
  • Project Management
  • Team Leadership and Management
  • Search Engine Optimization (SEO)
  • Website Strategy and User Experience (UX) Optimization
  • Display Advertising
  • Data Reporting and Analytics

Software and Platforms

  • CRM/Customer Engagement: HubSpot, Salesforce, Apollo.io
  • Content Management and SEO: WordPress, Shopify, Ahrefs, Moz, Semrush, SpyFu
  • Reporting and Analytics: Google Search Console, Google Analytics
  • Advertising: Google Ads, Facebook Ads Manager, Programmatic Advertising Platforms (e.g., Surfside)
  • Ancillary: Alpine IQ, Mailchimp, ActiveCampaign, Canva, Figma, Adobe Suite, Google Suite
  • Project Management: Slack, Monday.com, Asana, Zoom

Outside Of Work

When I’m not working, I enjoy exploring Philadelphia’s neighborhoods, trying new recipes in the kitchen, and have been making an attempt to read more. I also love traveling to new places, staying active, and spending time with my two cats, who make every day a little more interesting.

Why Work With Me?

I approach every project with creativity, strategy, pragmatism, and a self-starter mentality. My experience spans both marketing and sales roles, allowing me to contribute to teams in versatile ways. I am particularly excited about exploring opportunities in higher education or software sales, where I can leverage my expertise in client engagement, strategic planning, and project management.

If you’re looking for someone who can bring fresh ideas, clear communication, and proven expertise to your team, whether in marketing, sales, or a role that blends both, I would love to connect.

Contact

Have a question question about my work or want to get in touch? Let’s connect and explore how we can work together.