Explore how I developed and executed a tailored marketing and paid media campaign for a dispensary in a competitive market. This strategy combined SEO, programmatic advertising, and customer loyalty initiatives to increase brand visibility and customer engagement. Dive into the details of how we created impactful campaigns that aligned with the client’s goals and achieved measurable success.
Highlights:
Developed a content-driven SEO campaign projected to generate 15,000–20,000 monthly website visitors.
Designed targeted paid media campaigns with programmatic tactics such as geofencing and retargeting.
Integrated Alpine IQ for email and SMS marketing, including automation sequences and bonus point days.
Created a cohesive content strategy, including blog posts, pillar pages, and category pages.
Proposed and implemented out-of-home advertising to drive local awareness and foot traffic.
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